By deciding to investigate the benefits of television advertising, you are taking the first step to more sales and faster profits. More businesses owners than ever are turning to television as a powerful tool to grow their profits. And it’s not the traditional “deep pockets” crowd either. Small and medium sized businesses are flocking to television advertising like never before. Some are coming away battered and bruised. But many are smiling ear to ear because they have unlocked the secrets to television advertising success – on a print or radio budget.
The Golden Rule?
Don’t let the tail wag the dog. You need to take control of your journey into television advertising so that it pays off.
Does that mean you have to be an expert?
No. But you do need to know how the industry and the medium work in order to end up with a cost-effective television advertising campaign.
Which is exactly why we prepared “An Insider Guide To Crossing Over To TV Advertising… On A Print Or Radio Budget..And Making Plenty Of Profit!”
It’s your GPS to an affordable and profitable TV Advertising experience.
Now is the best time in history for small business owners to use television advertising to explode their sales! Airtime and commercial and television production rates are the most affordable they’ve ever been! Specialty channels let you laser target your ideal sales prospect.
Television adds a level of credibility to you and your business like no other medium can do.
There’s a reason you’re seeing video pop up just about everywhere as more and more business owners come to the realization that the more senses you can appeal to, the more likely it is that you can gain a foothold in the most crowded place anywhere – your prospect’s mind.
Need any proof? oneplus tv 43 Just look at the absolute astounding success of You Tube. People are attracted to watching video.
Isn’t it time you jumped on board and gave it a try?
The 5 secrets revealed below will help you leverage the power of television advertising in your business.
Secret #1 Have A Clear Unique Selling Message
This applies to all your marketing but is especially true when it comes to TV advertising.
You need to provide your prospects with a compelling reason to want to learn more about your product or service.
And, if you’re using a 30 or 60 second commercial to achieve this objective, you need to make sure your message is equipped to get your prospect to take the next step in your sales process.
That’s why you must have a very clear message.
What is the main benefit, promise or solution you want your prospect to walk away with?
Or, put another way, what is your unique selling proposition (USP)?
It’s important to have one otherwise you will have trouble differentiating your offer from those of your competitors.
Not sure how to boil it down to a simple clear message?
You can start by asking and answering the following questions:
Why do people buy from you? Why do people NOT buy from you? Really give this some thought and make a list.
What benefits do clients gain from doing business with you? People buy to gain benefits. What does your product or services DO for them
What emotional appeal does your product or service have? Does it provide a sense of relief? Make your clients feel a sense of pride? Television provides the perfect forum for hitting your prospect’s emotional hot buttons.